Google Search Console, formerly known as Google Webmaster Tools, is an indispensable tool for anyone with a website. It is a free service from Google that provides insight and visibility into the performance of your website from the perspective of search engines.
Armed with this knowledge and these tools, you can make informed decisions about how to optimize your site to improve its visibility in the search results. Whether your site is still under construction or has already launched, these tips will help you leverage the power of Search Console to increase your rankings.
What is Google Search Console?
Google Search Console is a free tool that allows you to monitor how your website appears in Google’s search results. It also allows you to make adjustments to your site based on what you see in Search Console.
The data provided by Search Console allows you to track your website’s performance across various aspects of SEO, including your site’s crawl rate, index rate, and indexing status, as well as your site’s position and click-through rate in the search engine results pages (SERPs).
Why Use Google Search Console?
With Google Search Console, you get a bird’s-eye view of how Google sees your site. You can track important metrics like how often Google crawls your site, how many pages are indexed, and how many people are clicking through to your site from the SERPs.
Search Console also allows you to diagnose potential issues with your site’s SEO and make changes to your site. You can use the information provided by Search Console to find out the keywords people are using to find your site and the keywords people are using when clicking through to your site from the SERPs. From there, you can use this information to make smart decisions about how to optimize your site for better SEO.
- Track Your Site’s SEO Progress
As you make changes to your website and publish new content, you will want to track the impact those efforts have on your search engine rankings.
With Search Console, you can track your SEO progress over time by comparing your site’s performance before and after making specific changes. For example, let’s say you publish an article on your blog and you notice that it doesn’t appear in the SERPs for any of your target keywords. You can use the Search Console to find out why.
Then, you can make changes to your site to ensure that it appears in the SERPs for those keywords. You can also see how long it takes for changes to take effect compared to tracking changes in SERPs with a tool like Google Trends.
- Fix Your Website’s SEO Issues
If you find that your site isn’t performing as well as it could be in the SERPs, you can use Search Console to diagnose the issues. Search Console provides you with a wealth of data that you can use to determine the root cause of the problem and how to fix it. As an example, let’s say you notice that two pages on your site, one about widgets and one about widgets for cats, have a low number of indexed pages. The low number of indexed pages might indicate that Google isn’t able to fully crawl your site.
You can use Search Console to determine whether Google is having issues crawling your site and if so, find out exactly which pages are causing issues.
- Keywords and AdWords
Search Console allows you to view the keywords and phrases that drive traffic to your site. You can also view the related keywords that people type into the search engine to find the pages on your site. This information can help you identify gaps in your existing content that you can fill with new pages or blog posts.
You can also use the related keywords to determine potential long-tail keywords that you can add to your site’s SEO strategy. You can use these keywords as keywords in your content and your site’s metadata. AdWords data is also accessible through Search Console.
- Help Users Find Your Site Through Organic Search
Organic search is critical to the success of any business. It drives site traffic, builds brand awareness, and can even increase conversion rates. With Search Console, you can determine the keywords people are using to find your site organically. From there, you can use these keywords to decide which pages to add to your site.
You can also use the keywords to create highly-targeted and optimized content for each page. You can use the keyword insights from Search Console to ensure that each page is perfectly optimized for the keywords that bring users to your site.
With Search Console, you can track your website’s progress over time, as well as diagnose and fix issues that could be holding you back from better rankings.
With this knowledge, you can make informed decisions about how to optimize your site for better SEO. Ready to start optimizing your site? With these tips, you can make the most of the power of Search Console to increase your rankings.
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