How to Use Google Search Console To Increase Your Rankings

Google Search Console, formerly known as Google Webmaster Tools, is an indispensable tool for anyone with a website. It is a free service from Google that provides insight and visibility into the performance of your website from the perspective of search engines.

Armed with this knowledge and these tools, you can make informed decisions about how to optimize your site to improve its visibility in the search results. Whether your site is still under construction or has already launched, these tips will help you leverage the power of Search Console to increase your rankings.

What is Google Search Console?

Google Search Console is a free tool that allows you to monitor how your website appears in Google’s search results. It also allows you to make adjustments to your site based on what you see in Search Console.

The data provided by Search Console allows you to track your website’s performance across various aspects of SEO, including your site’s crawl rate, index rate, and indexing status, as well as your site’s position and click-through rate in the search engine results pages (SERPs).

Why Use Google Search Console?

With Google Search Console, you get a bird’s-eye view of how Google sees your site. You can track important metrics like how often Google crawls your site, how many pages are indexed, and how many people are clicking through to your site from the SERPs.

Search Console also allows you to diagnose potential issues with your site’s SEO and make changes to your site. You can use the information provided by Search Console to find out the keywords people are using to find your site and the keywords people are using when clicking through to your site from the SERPs. From there, you can use this information to make smart decisions about how to optimize your site for better SEO.

  • Track Your Site’s SEO Progress

As you make changes to your website and publish new content, you will want to track the impact those efforts have on your search engine rankings.

With Search Console, you can track your SEO progress over time by comparing your site’s performance before and after making specific changes. For example, let’s say you publish an article on your blog and you notice that it doesn’t appear in the SERPs for any of your target keywords. You can use the Search Console to find out why.

Then, you can make changes to your site to ensure that it appears in the SERPs for those keywords. You can also see how long it takes for changes to take effect compared to tracking changes in SERPs with a tool like Google Trends.

  • Fix Your Website’s SEO Issues

If you find that your site isn’t performing as well as it could be in the SERPs, you can use Search Console to diagnose the issues. Search Console provides you with a wealth of data that you can use to determine the root cause of the problem and how to fix it. As an example, let’s say you notice that two pages on your site, one about widgets and one about widgets for cats, have a low number of indexed pages. The low number of indexed pages might indicate that Google isn’t able to fully crawl your site.

You can use Search Console to determine whether Google is having issues crawling your site and if so, find out exactly which pages are causing issues.

  • Keywords and AdWords

Search Console allows you to view the keywords and phrases that drive traffic to your site. You can also view the related keywords that people type into the search engine to find the pages on your site. This information can help you identify gaps in your existing content that you can fill with new pages or blog posts.

You can also use the related keywords to determine potential long-tail keywords that you can add to your site’s SEO strategy. You can use these keywords as keywords in your content and your site’s metadata. AdWords data is also accessible through Search Console.

  • Help Users Find Your Site Through Organic Search

Organic search is critical to the success of any business. It drives site traffic, builds brand awareness, and can even increase conversion rates. With Search Console, you can determine the keywords people are using to find your site organically. From there, you can use these keywords to decide which pages to add to your site.

You can also use the keywords to create highly-targeted and optimized content for each page. You can use the keyword insights from Search Console to ensure that each page is perfectly optimized for the keywords that bring users to your site.


With Search Console, you can track your website’s progress over time, as well as diagnose and fix issues that could be holding you back from better rankings.

With this knowledge, you can make informed decisions about how to optimize your site for better SEO. Ready to start optimizing your site? With these tips, you can make the most of the power of Search Console to increase your rankings.

Recommended Reading: Google Analytics: The Complete Beginners Guide

Spread the word

23 thoughts on “How to Use Google Search Console To Increase Your Rankings”

  1. Fantastic goods from you, man. I’ve remember your stuff prior to and you’re simply too magnificent. I really like what you’ve acquired here, really like what you’re stating and the way during which you assert it. You are making it entertaining and you still take care of to stay it sensible. I can not wait to read far more from you. This is actually a wonderful website. ремонт окон пвх в Борисове

  2. Undeniably believe that that you stated. Your favourite justification appeared to be at the internet the simplest thing to have in mind of. I say to you, I definitely get irked even as folks consider worries that they plainly do not realize about. You controlled to hit the nail upon the top as welland also defined out the whole thing with no need side effect , folks can take a signal. Will likely be back to get more. Thank you фитнес тренер обучение

  3. I have fun with, lead to I found exactly what I used to be looking for. You have ended my 4 day long hunt! God Bless you man. Have a nice day. Bye xx kutte wali

  4. It’s a shame you don’t have a donate button! I’d most certainly donate to this superb blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group. Chat soon! animal full sexy video

  5. With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My website has a lot of completely unique content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the web without my authorization. Do you know any techniques to help reduce content from being ripped off? I’d truly appreciate it.

  6. I don’t know if it’s just me or if everyone else experiencing problems with your blog. It seems like some of the text on your posts are running off the screen. Can someone else please comment and let me know if this is happening to them too? This could be a problem with my browser because I’ve had this happen before. Kudos

  7. hey there and thank you for your information I’ve definitely picked up anything new from right here. I did however expertise some technical issues using this site, since I experienced to reload the site many times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and can damage your high quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can look out for a lot more of your respective fascinating content. Make sure you update this again soon. гостиничные чеки с подтверждением

  8. Have you ever considered about including a little bit more than just your articles? I mean, what you say is valuable and all. Nevertheless think about if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and video clips, this website could certainly be one of the most beneficial in its niche. Fantastic blog!

  9. Pretty great post. I simply stumbled upon your blog and wanted to mention that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing on your feed and I am hoping you write again soon!

Leave a Comment