How To Speed Up Your Website: 9 Proven Ways

Websites are the first impression many visitors get of your business. If you have a slow, cumbersome site, your visitors might not want to stay long enough to find out how wonderful you are.

A thoughtfully designed website is imperative for any business in today’s digital world. You need a site that is easy to use, fast loading, and adaptable to whatever new technologies become available in the future.

This post lists nine excellent ways to speed up your website. If you are planning to start or are currently working on a redesign of your website, then you would do well to have a look at the following tips; 

1. Hosting and server speed

Server hosting

You cannot speed up your website if you don’t have a clean, efficient hosting site. The more complex your website design, the more resources like RAM it will use up. Your hosting site needs to have enough resources to handle all that information as it is transmitted to your visitor’s browser.

If your hosting company does not have enough bandwidth, your site will be too slow and your visitors will leave quickly. You might also be shut down by your hosting company for hosting malware or for being overloaded. Your hosting provider has the power to help you speed up your website. Look for a company that offers free website speed optimization and load testing services.

2. Reduce file sizes

Big image files, large video files, and other media are notorious for slowing down websites, especially on mobile devices. You can reduce the file sizes of your images with free tools like Photoshop’s “Save For Web” feature or by using free online file compression tools.

3. Use video sparingly

If you’re using video on your website, make sure it’s necessary. Don’t use a video just because you think you have to. Videos are mostly a waste of time and resources if they don’t support your sales message. If you do decide to use video, make sure it’s short and to the point. If you’re trying to provide useful information, you can use a video. However, if you’re trying to sell a product or service, you should use text instead of video.

4. Don’t over-design

Many website designers have an urge to cram their sites full of too much fancy design. Unless your business is in the fashion, arts, or entertainment industries, you don’t need a dazzling array of flashing, blinking, and moving parts on your site. If your website visitors are busy being dazzled by the design, they won’t be able to read the content on your site.

This is especially true for mobile visitors. They don’t want or need a lot of flashing animations and other distracting “bells and whistles”. Slim down your design and eliminate anything that doesn’t support your business message. Eliminate the bells and whistles and focus on your message.

5. Keep your code clean and lean

When you first design your website, you’re creating a blueprint. That blueprint has code that tells the computer what to do. Every website starts out running quickly, but over time as you add more content and features, that code grows more complex and sluggish. You can clean up your code by minimizing the number of plug-ins you’re using.

You can also work with a programmer who can clean up your code and keep it lean and efficient.

6. Update Your Site’s Code

Your website’s code may be fine right now, but it will probably need updating in a few years. You need to stay on top of the latest software updates. You should hire a web developer to update your code as new technologies become available. If you ignore code updates, your website will become less efficient, load more slowly, and could even be hacked. Be sure to keep your website up to date, especially if you use WordPress.

7. Utilize Software To Speed Up Your Website

There are lots of software programs available that can help you create a faster website. You can use a program like Squarespace to create your website quickly and easily. You can also use a program for optimizing your website for speed.

8. Test often and constantly tweak

Once your site is up and running, you can use a variety of tools to test your website’s speed so you can make adjustments if needed. There are lots of free online tools that you can use to test your website’s speed. If you find that your website is too slow, look for ways to speed it up.

You can also hire an outside company to perform an audit of your website to find areas where you can improve performance. Keep in mind that you can also test your website’s speed by timing it yourself. Simply open your website in a new browser window and see how long it takes to load. If it takes too long, there are ways to speed up your website.

9. Don’t rely on technology alone

Even though technology can help you speed up your website, you can’t rely solely on it to make your website fast. You also have to make some important changes in the way you design and operate your website. You can’t expect your website to load quickly if you have too many pages or too much data.

You can’t expect your website to load quickly if you have too many pages or too much data. You have to be ruthless about eliminating anything that is not essential to your business.

Summary

There are many tips at play here, but the bottom line is clear: if you want to optimize your website speed, you will want to make sure that you consider all the tips as listed:

  1. Hosting and server speed
  2. Reduce file sizes
  3. Use video sparingly
  4. Don’t over-design
  5. Keep your code clean and lean
  6. Update Your Site’s Code
  7. Utilize Software To Speed Up Your Website
  8. Test often and constantly tweak
  9. Don’t rely on technology alone
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