Let’s face it. Unless your website is a high niche business focused on serving a specific community e.g., an online cooking magazine aimed at professional chefs, then you need to find ways of driving visitors to your site. After all, nobody will ever find your website unless they search for it directly or stumble across it in some other way.
That’s why we have put together these nine website traffic generation techniques to keep your site aflutter.
With so many different options available, there has never been a better time to drive traffic to your site and keep those visitor numbers growing. Read on for some expert advice on how you can achieve just that.
1. Create Compelling Content
As the saying goes, “Content is King,” and there’s no better way to drive people to your website than with great content. People will naturally be drawn to engaging, educational, and/or entertaining content, and they’ll often seek out the source of that content i.e., your website.
Research has shown that 84% of people are more likely to click on a link after reading just one sentence of an article. So, if you want to drive traffic to your website, you need to create compelling content that your readers want to read.
How can you create compelling content? Here are some ideas to get you started:
What is the Purpose of Your Site?
Before you begin, you need to ask yourself what your site is for. Is it for entertainment? Is it intended to solve a problem? Regardless of the purpose of your site, you must keep that goal in mind as you create content.
Do What You Do Best – If you don’t know what type of content you should focus on, then start by identifying your core competency. Once you’ve discovered what your core competency is, it is time to do what you do best.
Explore Other Sites – Once you have got a few ideas on what types of content to create, it’s time to do some research. Look at websites that are in a similar space as yours and see what types of content they are creating.
2. Build Responsive Website and Blog
If you want to drive traffic to your website, then your website needs to be responsive. In other words, your website needs to be optimized for all devices. According to one report, 38% of internet users have missed out on an opportunity due to a bad user experience on a website.
If your website is not responsive, then you’re missing out on a huge chunk of traffic. People expect the internet to be quick and responsive. If your site loads slowly or it is not responsive, then visitors will simply move on.
If you are not sure how to make your website responsive, then you can hire a web developer to fix it for you. Alternatively, you can hire an online content management system (CMS) and install it yourself. You can also install a WordPress blog on your site and update it regularly to keep people coming back for more.
3. Build Quality Back Links
Backlinks are links that point back to your website. The more backlinks you have, the better your search engine results will be. If you want to drive traffic to your website, then you need high-quality backlinks. Unfortunately, you cannot just ask other sites to add a link to your website. Google will see right through that and penalize your site. Instead, you need to earn those backlinks by creating high-quality content.
People will often link to useful and informative content.
So, how do you go about building quality backlinks?
Here are a few ideas:
a) Make sure that your content is useful
If your content is useful, then other people will likely want to link to it.
b) Optimize your content for search engines
If you want to drive traffic to your website, then your content needs to be optimized for search engines.
c) Guest posts on other relevant sites
Guest posting is one of the best ways to earn high-quality backlinks to your website.
4. Google Advertisements
Google Advertisements are an excellent way to drive traffic to your website. Let’s face it, we all click on ads occasionally. If you want to drive traffic to your site, then you might as well use Google Advertisements.
You can target people who are interested in your product and services by using Google ads. And, if you’re willing to spend a bit of money, then you can increase your daily traffic by hundreds of users.
Before you can start using Google Advertisements to drive traffic to your site, you need to create a Google Adwords account. Once you have logged into your account, you can start creating your first advertisement by selecting a campaign type and type of service. Once you have selected these campaign types, Google will ask you to set a daily budget and a cost per click. Be sure to monitor your campaign closely to make sure that you are not spending too much money.
5. Search Engine Optimization
If you want people to find you naturally on Google, then you need to rank high in their search results. Unfortunately, this can be difficult to achieve organically. That is where SEO (search engine optimization) comes into play.
SEO is a set of techniques that you can use to improve your site’s ranking in search engines like Google. SEO is such a broad topic that it could warrant an entire article itself.
If you want to drive traffic to your site naturally, then you should use SEO to your advantage.
Let’s say that you run an online store for grocery. Then you are going to want to optimize your product pages for common keywords such as “online grocery store” and “online grocery delivery.” Likewise, you should optimize your “About Us” and “Contact Us” pages with the same keywords.
6. Video Marketing
According to the Internet Trends 2022 report, online video viewing is expected to grow by 50% in 2022. If you want to drive traffic to your site, then you should consider investing in video marketing.
Video marketing is an excellent way to connect with your audience, explain your product/service, and drive traffic to your site. If you don’t have enough time to create regular video content, then consider using video advertisements instead.
These are short videos that are typically 15-30 seconds. You can use these video advertisements to promote your product/service and drive traffic to your site.
7. Social Media Marketing
If you want to drive traffic to your website, then you need to utilize social media marketing. Social media is an excellent way to build brand awareness and drive traffic to your site. You can use several social media platforms, such as Facebook, Instagram, Snapchat, and Twitter. Social media is free to use, so you don’t need to spend any money to start driving traffic to your website.
8. Install Google Analytics and Track Everything
Google Analytics is a free tool that allows you to track everything from your website traffic to the customer journey. To ensure that your website is performing as well as it can be, you need to track everything.
This means that you need to track your traffic, your leads, and your sales. If you want to drive traffic to your website, then you need to install Google Analytics. This will allow you to track everything from the source of the traffic to where they go on your site and what they do when they are there.
Google Analytics is a free tool that you can use to track all of the above. You will need to sign up for a Google Analytics account and then create a new website profile. Once you have created the website profile, you can start to track all of the above. Tracking everything on your website is essential if you want to drive traffic to your site. This will allow you to optimize your site and improve the user experience.
9. Host Events on Your Website
If you run a B2B (business-to-business) website, then you could host an event on your website. This will allow you to bring your audience together, build engagement, and drive traffic to your site. You can host webinars, seminars, web talks, web exhibitions, etc. You can even host live events that are streamed online. There are many free or low-cost platforms where you can host events online. If you want to drive traffic to your website, then you need to find a creative way to do it.
Recommended Reading: Why Every Business Needs A Website Design
I hope that you now feel ready to start using some of the traffic generation techniques listed above. You might not have all the time or money in the world, but a little bit of creativity can go a long way towards helping you generate that much needed traffic.
No matter what you choose to do, don’t be afraid to experiment and try something new especially if it could change your fortunes as a website owner.